It’s only hours away, and thousands of people have talked and published about it already, but here’s my take on today’s event.
Apple has a nice track record for shaking up entire industries by introducing new devices. It changed the way we buy and consume music with the iPod (arguably not the best music player in the field, and not the first either), it changed the mobile phone industry with the introduction of the iPhone (same here, probably not the best smartphone out there, nor the first). The core of the success of these devices wasn’t the device itself, but the way it made accessing and using content easier and more enjoyable. I think we will see a repetition of this strategy later today.
My prediction: the Apple Tablet will shake the media publishing industry to its roots. And that is what the device will be aimed at: consuming rich content.